Columbia, Md. – March 22, 2010 – Merkle (merkleinc.com), the nation’s largest and fastest growing independent customer relationship marketing agency, announced the acquisition of loyalty marketing firm Metzner Schneider Associates, an established consultancy with vast expertise working with Fortune 500 companies. With the acquisition, Merkle adds significant depth and experience in loyalty marketing to its rapidly expanding strategic consulting organization. Terms of the acquisition were not disclosed.

Metzner Schneider Associates principals and founders Richard Metzner and Howard Schneider, who started the firm in 2002, will lead Merkle’s newly formed loyalty practice group that will focus on the development and execution of strategic customer loyalty programs for industry-leading clients. In addition, Merkle is bringing several members of the Metzner Schneider Associates senior management team onboard, including Margy Bloom, Kate Hogenson, Sarah Marsh, Dorothy Rosen and Laura Siegfried. All are seasoned marketing professionals, with the founders having worked in customer relationship management since the advent of modern loyalty programs in the early 1980’s...continued

E-mail Richard at rmetzner@merkleinc.com         or       Howard at hschneider@merkleinc.com
	  
	  
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